The Riley School Identity
The Riley School is a small independent private school on the coast in Rockport, Maine. As their Outreach and Marketing Coordinator — and in-house design department! — I developed a new brand language and identity and created assets for future outreach.
Starting with our most visible marketing opportunity, I switched the school from an old, infrequently updated site and onto Squarespace. With a more versatile platform under us, I built a more cohesive color story and matched new fonts to our existing logo. A great deal of content was brought over from the old site, and copy was rewritten as needed to provide consistency in tone across our site and marketing campaigns.